The Objects

There is a category in what Hyurachi makes that is not apparel.

We call them objects.

The distinction matters. Apparel goes on the body. It travels with you, changes the silhouette you make moving through a room, marks you as someone who carries a certain thing. That is one kind of relationship with a mark.

Objects are different. An object sits in the space you live in. It holds the geometry in a place rather than on a person. It does not move unless you move it. Some cultures would have called this an anchor. A physical form designed to keep something present.

Hyurachi's objects are premium physical pieces built around the same ancient geometry as the apparel. They are not decorative in the conventional sense. They are not souvenirs. They are made for people who want the mark somewhere it stays.

Like the apparel, objects release through drops. Limited quantities. No restock. When the drop is over, those pieces are gone.

Apparel and objects together: The full range of what Hyurachi makes is premium apparel and objects for people who do not separate what they carry from who they are. Both categories share the same premise. Both are made in limited quantities. Both disappear when the drop closes.

To be notified when objects are available: subscribe at hyurachi.com.

Ancient Mark. Modern Power.